Zoom introduces beta features as platforms compete for business

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Zoom adds messaging and calendar tools to compete with Slack and Microsoft Teams (Nick Morrison on Unsplash)

By now we all know the “this meeting could have been an email” same. It captures that collective moan that people let out when invited to an unnecessary video call or an actual workgroup that could have been relayed via email or direct message. Well, it turns out Zoom can be aware of that feeling, too. The video conferencing application comes from introduced two new beta features – email and calendar.

You’ll be able to use Zoom Mail to link your existing email account to the desktop app for free, while paid customers can create a dedicated Zoom email that offers end-to-end encryption between Zoom Mail users. This option is limited to Zoom One Business members, with higher-tier plans also offering the option to create a custom domain. Users will get 15 GB of email storage on Zoom Pro or Zoom United and 100 GB on Zoom One Business or higher.

Similarly, Zoom Calendar lets you add your existing calendar to Zoom or use its proprietary calendar to schedule meetings, calls, and see who has joined meetings from the calendar sidebar.

The features aim to put Zoom at the center of the hybrid workplace as an all-in-one communication tool, instead of the video chat service it’s commonly referred to as. Therefore, you’ll find Mail and Calendar alongside other tools like Team Chat (the company’s chat and collaboration service), Whiteboard, Phone and Meetings as part of the Zoom One interface. Adding the updates could help boost productivity by reducing the wasted time that accompanies switching between apps for these individual tasks, wrote Zoom’s Joseph Chong, product, solutions and marketing manager. industry, in blog post.

In this sense, the evolution of Zoom is probably aimed at helping it compete with Microsoft Teams and Slack. All three continually release new tools as they jostle for dominance in the productivity software industry. Teams announced everything from sharing GIFs to adding music on hold to phone calls to assigning chairs to attendees in virtual meetings.

Not to be left behind, Slack launched a tool called Canvas in September that allowed users to store all sorts of file types, from photos to PDFs to Excel spreadsheets, in one easy-to-access location. for all collaborative projects.

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