Artificial intelligence has grown in popularity in recent years, with its applications spreading across all industries. Artificial Intelligence has gained massive acceptance in the world of mobile technology by putting various facilities at your fingertips. The rapid pace of AI development – achievements in unmanned aerial vehicles, the ability to beat humans at mind games and automated customer service show that AI is a game-changing technology designed to reap great benefits long-term.
iPhone application development companies work closely with organizations to create flawless solutions focused on revolutionizing the way organizations work today. The current AI ecosystem consists of robotics, machine learning, and artificial neural networks (ANN) that reform the advancement of linguistic, mathematical, and logical reasoning capabilities of a system.
According to a reportthe machine learning-as-a-service market is expected to reach $302.66 billion by 2023. Another report predicts the global machine learning market size to reach $209.91 billion by 2029.
The two main factors driving the rapid adoption of AI are the ease of access to high-quality, adaptable learning models and the need to manage large amounts of data at economical prices. This has certainly prompted organizations to dive deep into developing AI-powered applications. Like every other industry, AI also impacts the app development world.
With this in mind, let’s understand how AI and ML impact iOS app development in 2023.
The impact of AI/ML
AI and ML are among the key trends deciding the direction of mobile application development in 2023 and beyond. Here we will cover a brief overview of their importance and impact in the years to come.
1. Personalized user experience
User experience has always been the key to unlocking an application’s potential for success by improving the customer experience. AI enhances personalized user experience by analyzing user data through algorithms, and your AI-powered iOS app can send personalized notifications and recommendations to users. Nowadays, users are more inclined to have personalized and unique experiences every day, and AI makes this possible by offering valuable features, content or accessibility.
2. Logical reasoning for automation
Most mobile apps help users solve real problems through logical thinking and smart analytics. With the integration of AI, an application can gain logical reasoning capabilities, which further offers automation. For example, Uber uses AI to process traffic information from millions of road taxis. Therefore, this enables the app to instantly provide faster and congestion-free traffic routes.
3. Analysis of user behavior
To create a successful application, you must offer a comfortable, fluid and simple user journey. AI can help you get real-time information about your users, such as age group, gender, location, time spent, frequency of app visits, and search queries. This can help you classify users into different groups and evaluate their user behavior. These templates can be very useful in improving the overall app experience. They can simply be used to tweak designs and improve customer experience.
4. Improved search
People tend to use devices to search for things on the internet. Artificial intelligence technology provides app users with advanced search feature as it works based on users search preferences. For example, machine learning algorithms can obtain data about user queries and display the most relevant search results. AI-driven apps can also analyze a user’s most searched queries in an app and provide relevant results against previous search history.
5. More engagement with AI chatbots
AI chatbots are not new and have gained recognition in the web world. Integrating AI chatbots into a mobile application increases the engagement rate with users. AI chatbots augment the customer experience by providing them with an engaging and interactive experience. From managing requests to tracking to providing real-time solutions, AI chatbots can increase user retention rates. For example, Airbnb uses a cloud-based translation API for chatbots to facilitate users around the world with an integrated translation service or calculator.
Any business in the market today has to manage multiple transactions. Artificial intelligence provides maximum in-app security as new era apps share valuable personal and financial information about users, which is necessary to protect them from potential cyber threats. AI provides several methods to streamline app authentication, such as biometrics, facial recognition, and voice recognition. Moreover, AI-enabled applications can detect suspicious activities such as malware attacks and eliminate them at the earliest.
I hope you enjoyed the insights shared above on the impact of AI/ML on iOS app development in 2023 and beyond. Every year, technology advances to new heights with the emergence of new use cases that set the bar high for organizations around the world. AI and ML have impacted iOS app development by shifting its full focus from search mechanisms to personalization and user personalization. If you’re looking for AI-powered app development for your next project, connecting with experts is a must. iOS app development companies. Gas their capabilities based on skills, team size, portfolio, past experience, pricing, and company geographic location to achieve top-notch product development.