It is common for consumers to buy more food products than they need and then throw them away because they forgot about them or the food has expired. It is estimated that 1.3 billion tons of food are wasted every year, a loss of about $1 trillion.
Recelery, a pantry tracking app and online marketplace, aims to reduce food waste through an array of features. Users can save recent food purchases, manage grocery lists and view other users’ “virtual pantries” in their area, as well as sell unused grocery items to neighbors. Users can also invite their friends and family to share the food that is in their virtual pantry.
The startup hopes its app will help consumers track the expiration date of food in their kitchen/pantry and find out what foods they can buy from their neighbors in between trips to the grocery store. Additionally, in times of high inflation, the market tool will potentially offer everyday consumers a way to earn money on recently purchased food that would otherwise go unconsumed and go to waste.
The Recelery Public Market allows anyone within a mile of your location to sell and buy unused grocery items. When uploading an item to the app, sellers can note the food’s expiration date, where it was originally purchased, where it was picked up, and the price at which they are selling it .
Over the weekend, Recelery relaunched its app with updates to its marketplace functionality, such as expanding the limit of images users can post, new markers to show the specific date when an item has been added, and users can now sell up to 25 items. at a time.
Before the relaunch, sellers could only upload one photo of the food item, and shoppers didn’t know when a food item first went on sale. Now sellers can add as many images as they want and buyers can see how long the food has been available. Also, with the update, completed sales are removed from the market.
As of now, Recelery does not charge a fee on the transaction, so the seller gets 100% of the sale.
Also, it may be obvious to some, but Recelery users are not allowed to sell homemade food products, previously opened items, rotten food, or food that has passed its best before date. Users are also not allowed to sell party platters of perishables, baby food, and formula.
Founder Daniel Abrams advises users to use “reasonable judgment” when buying from people they’ve just met online. “You have the right to request photos and connect with the seller via text message before completing the transaction,” Abrams told TechCrunch.
Recelery is free and available for download worldwide on the App Store and Google Play Store.
There is also a subscription option where users can spend $2.99 per month or $16.99 per year. With the subscription, users can add 60+ items to their pantry, 60+ items to their grocery list, and 25+ items to the market, and access unlimited food pantries created by d other members of the community.
Recelery launched in June 2021 and was entirely self-funded by Abrams, who came up with the idea five years ago when he was a law student living alone for the first time.
“I realized I was throwing away so much produce and went to see if there was anything where I could resell food or find out what food my neighbors had,” Abrams said. However, Abrams couldn’t find an app that exactly meets his needs. So he decided to create one.
The company claimed that Recelery is the “first-of-its-kind” app. On average, the app has more than 1,000 monthly users.