New GE Profile Top Load 900 Washer Features “Voice Assistant with Built-in Alexa”


We have all been there. You have a grass stain on your linen pants or you have a new cashmere sweater and you have no idea which wash cycle to use to clean it. You can google it, or call your mom, or – if you buy the new $1,299 GE Profile Top Load 900 Series Washing Machine — you can ask Alexa to do it for you. Yes, GE Appliances has built Amazon’s voice assistant into its latest washer. Now your washing machine can play music, tell you a joke and wash your clothes.

It’s the first washing machine with Alexa built-in, and GE Appliances says it meets consumer demand for a “more personalized and smarter experience”. The top-loading washer has a built-in speaker and microphone so you can talk and hear the assistant. The 900 series includes a washer and dryer, but only the washer has Alexa technology. However, the dryer is also smart, connecting to the washing machine to know which setting to dry the incoming load on.

Alexa voice assistant controls, including volume up/down and mute, are located on the washer.
Image: GE Appliances

I saw a demo of the new machine in action, and it’s more useful than some Alexa Skills smart devices, which can feel like they’ve been slapped just for name recognition. With the GE profile, you can tell Alexa to wash cotton, wash underwear, or remove a pen ink stain, and then the assistant responds by confirming that it’s “optimizing the washer” for your request. It uses GE’s laundry database to automatically set the washer and dryer for the specific fabrics or stain to be removed. You need to load the washer and press start, but you don’t need to pour the detergent – a smart dispensing system can hold an entire 50-ounce bottle of detergent.

This takes some of the guesswork out of doing your laundry. “You don’t have to figure out what setting washes grass stains or how to care for floss anymore…just ask Alexa and the washer and dryer will do the rest,” said Michael Mattingly of GE Appliances.

On-device voice control is increasingly becoming a smart home feature. Sonos has just launched its own voice assistant for its smart speakers and the Ecovacs robot vacuum has one on its latest model. It offers a more direct way to interact with machines and, in the case of GE Appliance, provides hands-free control of the washer that you can’t get elsewhere.

SmartHQ is GE Appliances’ smart home control app.
Image: GE Appliances

The washer must connect to Wi-Fi through GE’s SmartHQ app to set up the Alexa connection. The app also allows remote control of the machine and can send you alerts on the status of your laundry.

The good news is that you don’t have to buy that very expensive washer to get this feature if it’s something you’re passionate about. Mattingly says the Laundry Assistant skill for Alexa will work with any GE washer in the future, though you’ll need a standalone Echo smart speaker to send commands to washers without built-in Alexa.

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