New breastfeeding app to support Lancashire moms


New and expecting Lancashire moms can now access breastfeeding support through a state-of-the-art mobile app.

The premium version of LatchAid is being made available as part of a pilot project, which runs until February 4, 2022.

Individuals will have three months of access via a token provided either by their health visitor, their child and family welfare officer, or their breastfeeding and peer support worker. infant feeding.

Midwives in Central, North and West Lancashire can also provide access tokens.

LatchAid uses the latest interactive 3D imaging and AI technology to help moms and mothers learn vital breastfeeding skills around the clock. It allows users to connect with others for support additional.

The app is currently available on Apple iPhones. Its creators are also in talks to make the app accessible to Android users.

County Councilor Michael Green, member of the Lancashire County Council Health and Welfare Cabinet, said: “Breastfeeding has important health benefits for both mother and baby.

“Breast milk is perfectly designed for your baby and can protect him from infection and disease. It is also proven to be beneficial for a mother’s health and can help strengthen the bond between her and her child.

“We would like to do everything possible to encourage breastfeeding and this new app is an important part of the support we provide.

“The app is easy to use and interactive. The information is available 24/7, making it convenient for busy parents.

“We want to use digital technology like this to improve people’s well-being and make Lancashire a healthier county.”

Rachael Anderton, public health practitioner, added: “Breastfeeding can be tricky and intimidating, especially in the beginning. Women can have a lot of questions and need advice on everything from feeding positions to expectations.

“The new app makes it easier with a mix of interactive features, images and video based on computer-generated images.

“People can query the virtual ‘bot’ on any aspect of breastfeeding 24 hours a day. For more complex issues, the app will put you in touch with your local breastfeeding service or a health professional.

“You can also talk to other moms to share ideas and support each other.

“This pilot program complements other infant feeding services we currently offer, including our health visitation and peer support services, which we offer in partnership with Virgin Care and Families and Babies.”

For more information, search for LatchAid on the Apple App Store.

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