New app from Texas-based Match is stirring up the dating scene for single parents

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The 20 million single parents in the United States now have a dating app of their own: Dallas-based dating app company Match has just launchedStira dating app designed to connect single parents looking for dates.

“Where mainstream dating apps cater to the general population, single parents can often feel like an outlier, and they are often overlooked in mainstream dating apps,” says Din Thi Bui, vice-president. President of Vertical News at Match. “It was important to us to intentionally design an app for the single parent community and make it easier for them to connect with others without fear of judgment.”

The deployment coincided with National Single Parents Day. Surveys conducted by Match continually show that single parents are struggling to date. According to Match, that’s partly because some single parents feel potential partners are put off when it’s revealed they have children.

Bui says the Stir app is available to any single parent interested in dating other single parents, regardless of sexual orientation and other factors. When creating their Stir profile, a user can set various dating preferences.

One of the app’s unique features is Stir Time, which makes it easier for single parents to coordinate their schedules.

The app can be downloaded from the iOS App Store or Google Play. The updated versions are priced at $39.99 for one month, $89.99 for three months, and $119.99 for six months. It is available in English, Chinese, Japanese and Korean.

Matches made on Stir are based on answers to member profile questions related to hobbies, dating preferences, likes, dislikes, parent schedules and communication preferences.

“Having children shouldn’t be a deciding factor in a romantic relationship,” Bui said in a press release. “We are committed to providing single parents with a dating experience where they are celebrated and feel like they can be themselves. With this, we hope they can truly focus on a personal life beyond parenthood.

Match’s other dating apps include Tinder, Hinge, OurTime, and OkCupid.

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This article was originally published on CultureMap.


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