Meta is breaking up with its couples app, listening


Meta is reportedly shutting down Tuned, a social app for couples, in September.

The company released Tuned in April 2020 as “a private space where you and your loved one can just be yourselves.” (Which turned out to be an unfortunate moment, because throughout the pandemic many couples have literally been in private spaces for years.)

TechCrunch Reports(Opens in a new window) that Tuned users began receiving notifications warning them of the app’s impending shutdown earlier this month. Meta has also updated the description of Tuned on the App Store(Opens in a new window) to advise users to download their data before it disappears on September 19.

“We started as a small experimental project in 2020,” says Meta in Tuned’s latest App Store release notes, “and we’re so proud of how many couples since then have told us that Tuned has brought them closer together. We are so grateful to all the creativity and feedback from this community and thank you from the bottom of our hearts, we have learned so much from you.

Tuned’s days were probably numbered from the start. The app was released by the New Product Experimentation (NPE) team as part of Facebook’s (and now Meta’s) effort to give employees the ability to explore ideas that aren’t necessarily intended for be part of the main platform.

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Specifically labeling something as an experiment rarely bodes well for a new service. Meta has also slowed recruiting – and encouraged some of its current employees to leave – amid what Mark Zuckerberg said “could be one of the worst downturns we’ve seen in recent history”.

Tuned data download instructions are available via the App Store and Google Play(Opens in a new window).

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