Marvel, one of the world’s largest character-based entertainment companies, today announced the launch of the Marvel Design Collection app. on Shopify, powered by Mad Engine Global. Marvel is the first major entertainment company to curate a lifestyle catalog for Shopify merchants, who can now offer officially licensed Marvel lifestyle products to their customers.
“Marvel continues to explore new and innovative ways to maximize distribution for our franchises, and Shopify represents another important step as part of our overall strategy for evolution and innovation,” said Paul Gitter, SVP, Marvel Licensing. .
“We are thrilled to welcome Marvel and Mad Engine Global to the Shopify App Store, joining our ecosystem of partners who help Shopify merchants further enhance and personalize their commerce offerings,” said Glen Coates, Vice President product, Shopify. “Marvel’s fanbase is incredibly passionate, and giving our merchants the ability to connect with those fans by offering high-quality, officially licensed merchandise is a win-win for independent brands and consumers alike.”
As a tribute to Marvel’s superhero icons, Mad Engine Global, a leader in licensed and graphic apparel, will manufacture and distribute the officially licensed merchandise.
“Mad Engine Global first collaborated with Marvel over 20 years ago, bringing new design concepts and fashionable products to life,” said Danish Gajiani, CEO of Mad Engine Global. “We’re thrilled that two decades later, our relationship continues to thrive and we’re now able to work with Shopify and its merchants to help introduce the Marvel x Mad Engine Global collection to a new set of vendors.”
Sunrise Integration, a Shopify partner, has developed and perfected the Marvel Design Collection Appavailable now in the Shopify App Store.