LA Beer Festival encourages drinkers to soak up the can | Characteristics


EEvery beer has a history at Paperback Brewing Co., which is known for its clever nicknames.

For the second time, owners Brandon Monroe and Chris Cesnek are bringing their wares to the LA Beer Festival on Saturday, April 2 at Los Angeles Center Studios.

“(The LA Beer Festival) is one of our favorite things to do,” Monroe said. “We look forward to it every year. It was really sentimental for us to finally have our brewery there and also be able to make a beer out of it.

This year, the LA Beer Festival features 85 local, regional and national breweries – many of which have been participating for five to seven years – and more than 200 types of beer, cider, seltzer and kombucha.

General Admission ticket holders receive unlimited 3-ounce beer samples. VIP tickets, also called connoisseur entry, provide access to a VIP lounge with air-conditioned bathrooms and a terrace overlooking the event, a festival t-shirt, a commemorative glass and a chance to try rare and access beers limit.

Produced by Drink:Eat:Play, the event will also feature music from Power 106 DJs and local cover bands; opportunities to try ax throwing; and food trucks offering Mexican cuisine, Korean barbecue, poutine, dumplings, pizza and charcuterie.

“What makes any event unique is its local feel, the local Los Angeles-based breweries as well as the local food trucks,” said Dan Silberstein, owner of Drink:Eat:Play.

Silberstein said trends change regularly in the beer industry. Recently, breweries have been making milkshakes or super hazy IPAs, seltzers, pastry stouts, and fruit beers.

The event attracts connoisseurs and casual beer drinkers who have their favorites but are open to trying new types of beer.

“A lot of people are in their phase of discovering their likes and dislikes,” Silberstein said.

“They’re not necessarily tied to one style or brews, and they can turn them into fans.”

Silberstein said the event gives local breweries a chance to potentially expand their customer base.

“Someone is not necessarily going to pick a beer they’ve never heard of in a supermarket or a bar,” Silberstein said.

“Part of that is exposure and familiarity.”

To facilitate this, brewery owners, general managers and sales representatives provide product information.

“There’s also the educational aspect, if someone wants to know how the beer is made or where they can get it after the event,” says Silberstein.

Flip through pages

Housed in a restored 1940s airplane hangar at 422 Magnolia Avenue in Glendale, Paperback Brewing Co. produced the official beer of the LA Beer Festival, a West Coast IPA called Straight Out of Quarantine, with citra hops.

The brewery, which opened in July 2021, is known for producing beers with clever names and designs, such as Bunny with a Chainsaw, Electrical Instruments in Hazardous Locations, Tucked in by Strangers, A Milkshake Orange, The Mad Zambo, Communist Poodles from Connecticut, Big Trouble in Sexy Town, The Office Mummy, Robot Strip Club, The Restless Fugitive, Death of a Disco Dancer, Punk Rock Serenade, Everyday Zombies, The Surrealist, Pog Wars, One Night with Nora and Attack of the SpaceCats.

“We try not to take ourselves too seriously,” Cesnek said.

“We were very lucky. We have a large group of cult fans who follow our beer, our labels and our names. When people come to the brewery, it’s always a big talking point.

Like paperback novels, each beer has a special story.

“We’ve always talked about how some of life’s best stories are shared over a beer or happen over a beer,” Cesnek said.

Cesnek said while the names and designs are meant to stand out, the quality of the beer is vital.

“Beer comes first for us,” Cesnek said.

“It’s always about the beer. I know we have cool labels, but it’s really about being a quality product and having a nice label attached that talks about the liquid inside.

LA Beer Festival

WHEN: From 12 p.m. to 8 p.m. on Saturday April 2

OR: Los Angeles Center Studios, 450 S. Bixel Street,

Los Angeles

COST: General admission $50, connoisseur admission $90.

Food sold separately


Source link


Comments are closed.