Kinder Joy enhances ‘Phygital’ gaming experience for kids with upgraded ‘Applaydu’ app



Kinder Joy has announced the upgraded version of the Kinder app, Applaydu, with new features to support its mission “Helping Children Grow While Playing”.

With the upgraded version of Appydu, the brand enriches its game concept, the “Phygital” experience. With the new 3D toy recognition feature, the mobile app allows consumers to bring Kinder Joy toys to life through augmented reality technology by simply scanning the toys themselves.

In addition, the new version aims to help children develop their cognitive skills through family games, interactive stories under parental supervision, providing an exciting time for parents and children.

Developed in collaboration with Gameloft, the app’s new avatar includes more features such as “Talking Toy”, allowing children to talk to their toy in three different voices – Hero, Chipmunk and Robot.

“Multiplayer”, a feature that encourages family playtime, “5 Great Worlds” make every toy experience unique with different adventures and “multiple mini-games” in all categories, all for children to discover.

Certified by the educational application store, Applaydu also takes into account the progression of children’s fundamental skills. The app follows a set of guidelines provided by the University of Oxford, such as introducing games that include the concept of math, motor skills, reading and writing, and memory.

It is also equipped with parental control functions and adjustment difficulty according to the age of the child, thus ensuring complete peace of mind for parents.

Amedeo Aragona, Brand Manager, Kinder Joy India, said, “We are delighted to receive the phenomenal consumer response for our Applaydu app with over two million downloads over the past year. Building on children’s enthusiasm for interactive games, the new version of the application will provide a unique playing and learning experience and create joyful moments while bonding with parents. We are confident that children will love the exciting new version of Applaydu and will continue to explore their creativity, stimulating their imagination. »

The new release will be accompanied by a digital campaign and in-field activations with point-of-sale visibility to familiarize consumers with its features.

The app can be downloaded for free on all compatible Android and iOS devices from Android 4.4 and iOS 12.

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