GreyOrange’s gStore™ puts the future of stores in an app

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The mobile-first SaaS application transforms stores into personalized, technology-driven hubs and experience centers for online fulfillment using in-store inventory.

Automated robotic fulfillment platform provider GreyOrange today launched gStore, creating technology-enabled personalized store experiences while using in-store inventory to fulfill online orders.

Retailers can use gStore to improve in-store inventory location and count accuracy, as well as optimize how their stores serve in omnichannel distribution networks, while delivering exceptional technology-enabled personalized experiences for consumers. in-store shoppers.

gStore improves both in-store and online sales as well as in-store efficiency. Higher online sales conversion rates result from the increased same-day and next-day delivery promises retailers can make by using in-store inventory to fulfill online orders. Fulfilling orders through in-store pickup options or shipping from stores close to customers reduces shipping and transportation costs. In stores, retailers can accelerate inventory turns and avoid discounts and stock-outs with real-time information on inventory position, store traffic patterns, top sellers, trending items, restocking needs and digital tips that help shoppers style and locate coordinating items.

gStore is debuting at the Retail Industry Leaders Association (RILA) LINK 2022 Retail Supply Chain Conference February 20-23 in Dallas, Texas, Booth #1329. Akash Gupta, Co-Founder and CTO of GreyOrange , will be on hand to help retailers discover the benefits of gStore. gStore will also be noted in “Creating Customer-Focused Fulfillment: 3 Lessons from H&M” on Monday, February 21 from 1:45 p.m. to 2:30 p.m. in the Grapevine D room.

“We agree with Gartner® research that states ‘the battle of the digital enterprise is clearly being fought and won through the digital transformation of physical stores,'” Gupta said.

A recent study by Gartner, Inc. shows that “73% of retailers expect to increase their investments in store technology in 2022. and persistent labor shortages that require rethinking how technology and people interact to get the job done.

Kelsie Marian, Senior Director Analyst, Gartner, Inc. said, “Pleasant physical retail experiences matter to consumers. If retailers are to survive and succeed, improving these experiences must become an essential and crucial part of digital transformation.

“With gStore, we’ve put the future of stores in an app,” Gupta noted. “Working with store operators, we realized they were juggling five to six apps to get the day’s work done. gStore eliminates that problem. It works with existing retail systems to organize inventory data and real-time ordering and orchestrating work processes that serve shoppers in-store as well as online fulfillment It’s intuitive and mobile, and puts everything for the workday at the store associate’s fingertips AI-based cloud software assigns and directs work in real time based on many variables,” Gupta added.

gStore supports Android and IOS platforms. It includes a tablet-based store operations app for store and area managers that provides a real-time view of inventory, omnichannel tasks, and main store activities. It provides a smartphone app for store associates to perform back-end in-store operations such as restocking, omnichannel order fulfillment, managing in-store pickups, and walk-in customer support. It enables them to respond immediately to customer needs by giving them real-time access to inventory across all channels, allowing them to quickly locate items on the sales floor, in the back room or in other stores nearby. It can be deployed across multiple stores to give retailers and customers a single view of in-store inventory.

A critical capability of the gStore backend is the ability to easily integrate and act on real-time data from Internet of Things (IoT) devices such as aerial RFID readers, digital tags, aerial cameras and smart mirrors. gStore also easily integrates data from existing retail systems to improve day-to-day work and inventory decisions in stores.

gStore’s Software-as-a-Service (SaaS) subscription pricing is designed to scale seamlessly and is based on the number of users served, and requires minimal upfront investment. Deployments can take as little as two weeks, depending on factors such as the number of stores, items, and users.

gStore functionality addresses four fundamental needs of retail stores:

1. Accurate real-time store inventory and fulfillment. Enables retailers to utilize store inventory for same-day/next-day online order fulfillment, avoid stock-outs and markdowns, and provide in-store shoppers with accurate availability information and location of items. In-store inventory visibility and styling tips help in-store associates better help in-store shoppers close sales and generate higher revenue.

2. Superior labor management. AI-driven work assignment and tracking enables stores to quickly scale buy-on-line and pick-up-in-store (BOPIS) and ship-from-store (SFS) orders without adding staff or sacrificing service to in-store shoppers. It also reduces stress on store staff by organizing, assigning and tracking tasks based on real-time factors such as the number of store associates working, shopper traffic in store and fulfillment commitments. online orders.

3. Exceptional in-store experiences. Frictionless digital checkout, virtual try-ons and smart dressing rooms combine digital and physical experiences to help shoppers make style decisions. In the Fitting Room, shoppers can digitally request additional items and sizes and use Quick Checkout for a smooth shopping experience.

4. Store visuals and analytics. Real-time analytics and spatial data help planogram compliance and keep store inventory replenishment on track. Retailers can optimize item locations based on real-time demand to avoid markdowns, protect margins, and prevent out-of-stocks. AI-powered guidance and data reveals how customers interact with merchandise and make purchasing decisions in the store.


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