Entrepreneurs Create Love App, Robot Bartenders • St Pete Catalyst



Entrepreneur Tal Zlotnitsky wants to see couples pursue their romantic spark and facilitate open dialogues, and he’s embracing that goal by creating an app.

Zlotnitsky’s playful relationship wellness app, Our.Love, uses machine learning, relationship science and game mechanics to create experiences for couples to learn how to communicate better and have a long relationship and healthy.

“We want to be the WebMD of love,” Zlotnitsky said at Florida-Israel Business Accelerator’s virtual Robots and Romance event on Wednesday.

The Tampa-based entrepreneur was born in Israel, where he was known as a child singer and was featured on the show sesame street. Her parents left Israel in the mid-1980s to start a new life in the United States.

Zlotnitsky has grown several businesses, most recently as CEO of iControl Data Solutions. However, he felt it was time to start a business that could make an impact in a different area.

“Over the past few years, I started to wonder if my impact was as deep as I hoped. I founded Our.Love first and foremost because I wanted to love better in my own life,” Zlotnitsky said. “I think I wouldn’t be in the same position I am today if I had known those skills,” he said, explaining that he was from a 20-year marriage. I think a lot of damage could have been avoided.”

FIBA Robots and Romance event moderator Phillip Lanos interviews Our.Love founder Tal Zlotnitsky. Photo: Screenshot

The app launched on Valentine’s Day and is available on iOS and Andriod app stores via subscription.

Zlotnitsky said he recognizes that no one can outsource love technology. However, it’s hard not to see the role that technology can play as a bridge.

“If we don’t try to integrate relationship hygiene with love technology into our daily lives, we leave a void and what often fills that void is sometimes dumb social media,” a- he declared.

He added that the pandemic has only skyrocketed the divorce rate.

The relationship wellness app features videos, podcasts, and blogs to help manage difficult conversations and interactive games. Couples receive grades and feedback on how to improve.

Couples can also earn “LoveCoins”, which can be used to buy virtual gifts for users.

A team of 25 employees operates Our.Love and co-founder Dr. Richard Safeer, chief medical director of employee health and wellness at Johns Hopkins Medicine, serves on its board of directors.

While Zlotnitsky serves couples by offering an interactive platform, Elad Kobi’s robot bartender serves cocktails to lovers.

Cecilia.ai is the very first AI bartender capable of interacting with customers using voice recognition.

The Israel-based startup was founded in 2018 and several months ago its product Cecilia.ai debuted in the United States, at Florida International University in Miami and is at Microsoft headquarters in Seattle.

Kobi, who has a background in the hospitality industry, said Cecilia.ai has identity verification to ensure someone is of drinking age and has of a secure method of payment. The machine can create 120 drinks per hour and can store 70 liters, according to the startup’s website.

It can be fully customized for certain brands and colors as well as the cocktails and liquors it can serve.

“She [Cecilia.ai] can work 24/7, which is the most important thing now with the labor shortages you have in the United States,” he said. “She can also serve as a concierge, she can talk to customers about the brand, the product.”

Cecilia.ai’s research and development team is based in Israel, while other employees are based in Miami, as most of the leads the company received were from Florida.

People can buy the machine and sign up for a monthly subscription. The machine can be rented for around $2,000 per month or purchased for around $50,000 to $60,000. There is a subscription fee of $399.

FIBA’s next event will be the Florida-Israel Agricultural Innovation Summit in late March.

The inaugural summit highlights new drone and agrobotic technologies, as well as hemp and cannabis research and developments in Florida and Israel.

This year’s summit will bring together experts and researchers from Canada and the Netherlands.

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